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Like it or not, fitness and training is about people.  Not bodies, not research, not certifications.  Far too often trainers become enamored with the science of strength and conditioning and totally neglect the fact that they are, as Coach Boyle says, assholes that no one would ever want to be around.  18 months into owning my own facility and I find my bookshelves that were once fully stocked with every title from Super Training to The Scientific Validation of Herbal Medicine now overrun by books about communication, leadership, and motivation.  My most profound realization has been that I will never get anyone to buy into our program by displaying my vast knowledge of all things fitness; rather that the gatekeeper to success is the ability to make a meaningful connection to the person in front of me. keep reading